Promoting Jordan as a cultural destination being the only open air Research Paper - 1

Jordan as a Cultural Destination - Research Paper Example The organizer of the said event was the Friends of the Jordan Festivals, which is a non-profit organization that tirelessly strives to promote Jordan as an ideal cultural destination. The Friends of the Jordan Festivals (FJF) was formed by individuals and groups that possess a deep-seated passion for culture and the arts, and are committed to the goal of making Jordan the topnotch cultural destination in the world. FJF organizes a variety of cultural events for a varied mix of entertainment audiences. FJF exerts its greatest effort to make King Abdullah’s vision a reality. King Abdullah aims to transform Jordan into a first-class economic and touristic destination. Besides satisfying local tastes for culture and arts, FJF aspires to create globally renowned entertainment products. However, FJF is not the first organization to try to boost the country’s cultural scene for local and international consumption; yet, it is considered to be the most successful among those that attempted to form and launch the same ideas. The unending commitment of FJF to the success of Jordan in tourism and cultural promotion is revealed in its triumphant organization of major cultural events, such as the 2010 Jordan Festival, the Cirque du Soleil, Saltimbanco Show, Cirque de Glace, and the Evolution Show. And on July 2013, FJF publicized the opening of the Amman Citadel Festival for this year. The Festival showed off the finest artists of Jordan and other Middle Eastern countries. FJF organizes both major and minor cultural events at leading heritage sites in order to show to the world the richness of the country’s history and culture.  

EARLY MOTIVATIONAL THEORIES Essay Example | Topics and Well Written Essays - 1250 words

EARLY MOTIVATIONAL THEORIES - Essay Example However, the theory that comes closest in understanding the motivation in human being in every sense is Abraham Maslow’s theory of ‘Hierarchy of Needs’. Unlike the ‘reward-punishment’ and ‘fair-unfair’ approach of motivation theories like ‘reinforcement theory’ by B.F. Skinner and ‘equity theory’ by John Adams respectively, the theory of ‘hierarchy of needs’ takes a ‘humanistic approach’ towards the motivation factor in human beings. It considers human beings as ‘humans’ and not ‘machines’ or ‘trainable’ beings who can be made to behave in certain way by giving them certain rewards in return. ‘Hierarchy of needs’ is the most developed and ‘human’ theory of motivation because it not only values the physical and psychological needs of human being, but also values the spiritual needs of human beings and hence, demonstrate that every human being has a spiritual dimension hidden in him which can be attained when his basic needs are fulfilled. The idea of ‘whole’ being Abraham Maslow was a revolutionary psychologist. He was instrumental in bringing a totally different kind of thinking, known as ‘the third force’, in the field of psychology. Maslow believed that religious aspects of human beings, like morality and spirituality, are as much a part of human nature as science is (Goble 32). He believed that if one is to truly understand the nature of human being, then one should study not only the ‘scientific’ aspects of his nature but also the spiritual and moral aspects (Goble 32). This belief led Abraham Maslow to develop the theory of motivation called as the ‘hierarchy of needs’. Maslow’s theory of human motivation is based on an understanding that human being is an integrated and organized ‘whole’ being and hence, when he is motivated to do something, then his ‘whole’ being gets involved in fulfilling the motivated act and not just a part of him (Goble 50). Hence, the desires and the needs that motivate human beings are related to each other and do not function independently from each other. The more complex the need and desire is, the higher are the chances of interrelation with other needs and desires (Goble 50). Hence, human beings cannot be motivated to perform by rewarding (ends) their individual needs (means) (Goble 50). An individual cannot be motivated to act unless all his interrelated needs are fulfilled. Hence, Maslow based his theory of motivation on the basis of the understanding that human being gets highly motivated only when he realizes that the needs of his ‘whole’ being are getting fulfilled. Hierarchy of needs Maslow has classified human needs into following five categories: 1. Physiological Needs According to Maslow, the physiological needs of food, liquid, shelter, sex, sleep and oxygen are the most powerful needs of human being as his physical survival depends on these needs (Goble 50). Once these needs are sufficiently satisfied, then the next category of needs emerge in the nature of the human beings. 2. The Safety Needs The safety needs of human beings are fulfilled when they experience security, consistency, fairness and routine at home and at school/work (Goble 54). When a person is denied of safety needs, he becomes neurotic and his need for order and control becomes a matter of life and death (Goble 54). This leads him to develop compulsive and neurotic attitude towards safety needs. When the safety needs are unfulfilled, then people get